The volume of beer sales in Brazil in 2020 reached 13.3 billion liters, second only to 2014, the year in which the country hosted the World Cup. So much malt, because we have plenty of thirst...
This study will explain, bit by bit, how a large importer* of malt develops robust and data-driven negotiation strategies when importing the raw material essential for the production of Brazil's beloved ice cream.
If these facts about the beer market
make you thirsty to improve your importing,
check out the full study!
"We also use Logcomex data as a strategic tool to negotiate prices with suppliers and partners from abroad. If we observe that a competitor is importing the same product cheaper, we have that data as an argument in our negotiations at the top."
Malt Importer Testimonial
*For compliance reasons the name of the company has been omitted.
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